With not long now to the Rio 2016 Olympics, the main brands are releasing their final athletics kits for the athletes competing at the games.
Team GB Kit
Over the last weekend at the Alexander Stadium in Birmingham, the British Olympic Trials were held, with 38 athletes booking their places to Rio. To qualify automatically, the athletes had to have run the Olympic standard set by British Athletics twice and then finish in the top two at the trials.
For the lucky ones to have subsequently confirmed their place for certain, they have now made themselves eligible to get the official Team GB Olympic kit. This kit again is quite similar to that seen in 2012, designed by Stella McCartney along with Adidas; being unveiled in April, the athletes can now go and get kitted out and get their own tailored kit.
This continuing event is not just for the athletics team, but the entirety of the Team GB. It is being run in coordination with Aldi who help check out the kit once it has all been fitted.
— charlie grice (@CharlieGrice1) June 27, 2016
As well as getting the athletics kit which will be worn upon competition, all athletes gain some smart attire too. This is done by Simon Jersey, the official supplier to Team GB for Rio 2016. They provide a standard dark blue suit embroiled with the Team GB logos, accompanied with waistcoat and red tie for the men and a red top for the women.
— Simon Jersey (@SimonJersey) June 28, 2016
As well as the Team GB kit unveiling, back in March, Nike unveiled its Rio 2016 Olympic kits for all the nations sponsored by the major sportswear brand. These athletics kits followed the same 2016 elite kits seen by the elite athletes throughout this season so far, each one sporting the different nations colours.
The technology once more has been updated from the 2012 games, with the designers at Nike spending much time in the wind tunnels to perfect their speed suit worn by the sprinters. Here, the team added tiny grooves to help improve aerodynamics and reduce drag forces.
For the US, they are famous for their red, blue and white colours from their flag. Last Olympic cycle, the team opted for a full red kit, whereas this year, the kit is a full dark blue. This was debuted mainly by Allyson Felix who once more is being used as the US poster poster girl for the games.
Nike Unlimited Collection – Olympic Footwear
Each Olympic cycle, the top sportswear brands look to cement themselves as the most prominent sponsor. These brands go head to head taking different approaches to gain the public’s attention. This battle was certainly won by Nike in 2012 where almost every athlete in the Olympic stadium as wearing a pair of their bright yellow spikes.
This year, they are looking to follow the same pattern and released their official Rio 2016 footwear.
The colour-way chosen by Nike for this Olympics has been advertised as ‘Shades of Unlimited’ and is described as follows by Nike:
A gradient fusion of Nike volt and hyper-punch pink, the unlimited colorway adorns the uppers of the season’s footwear, including all of its track and field silhouettes.
Along with this release of the new colours of the shoes, it once more highlighted the fact that there are certainly new spikes on the way for all Nike sponsored athletes. We got another look at what is to be the Nike Zoom Victory 3 spikes and the Zoom Superfly Flyknit, al of which will be making their mass market debut to all sponsored athletes for the Olympics, rather than the select few we have seen so far.
Every nation is different, being supported by different brands so not all official Olympic kits are known but they shall be known very soon as the Olympics get underway very shortly!